Dear Sir or Madam,

It is our pleasure to invite you to participate in INTERWINE CHINA 2005, which will be held at Flower City International Convention & Exhibition Centre, Guangzhou, China, during the period of July 15-18th, 2005.

China has a long history of drinking alcohol, but it has only been in the last few years that wine has been widely accepted by Chinese. However, people are changing their consumption habits, and influenced by the government's policy control of the alcohol industry. While the beer and liquor markets are shrinking, wine production output has been experiencing year-on-year growth of over 10 per cent in recent years as a result. And wine producers are making higher profits than those producing beer and spirits.

China is an emerging wine market with the highest growth potential in the world. Its annual growth exceeds 10 per cent, while the global market grows at less than 1 per cent a year. The huge market potential is not only attractive to domestic enterprises, but foreign winemakers as well. Therefore, the huge growth potential and high profit margins in China's wine market have lured more and more capital investment into the industry,

Wine Industry is an important sector in light industry and food processing area. China wine industry has a prosperous future, according to Mr. Xuhuai, an official from China State Economic and Trade Commission said in an industry seminar held in Beijing in December 2002. The tariff rate of wine import reduce by 10% per year in the past few years while the import value of wine increase quickly with about 30% per year.Wine industry development in China still needs some time considering it's a fledgling and growing industry in a market not yet completely developed to perfect status. Obviously, it is the very time for your members to come to China, and gain a share of this enormous market.

With a total area of 20,000 sqm, Interwine China is established as a fairly large-scaled and influential show in South China, and will provide you with the opportunity to see visitors from Pearl River Delta. Southern China's Pearl River Delta, a region of global economic importance, has a permanent population of 30 million with a further 12 million temporary workers and boasts the highest per capital incomes. This combined with a high level of foreign brand awareness makes them among the Mainland's wealthiest consumers.

You are cordially invited to participate in our show. You will surely find it worthwhile. Please feel free to contact me for any enquiry!

Sincerely Yours,
Athena Wu
Canton Universal Fair Group Ltd
Tel: 86-20-87746095
Fax: 86-20-87746096
Mobile: 86-13318889358
E-mail: sales@faircanton.com

Website: www.faircanton.com